The worst thing you can have in any industry is a lull in business. Or is it? You never want to leave your employees with no work to do (not only is it financially stressful, it’s also hard on employee morale). On the other hand, knowing how to productively fill downtime is great for business and for employee satisfaction.
Here are 5 SIMPLE tips to avoid slow business times.
- Don’t forget the fundamentals: Customer Service should ALWAYS be your greatest priority. Think of it this way: For every bad customer experience, you will lose 7-21 customers. People rarely discuss good experiences (see below), but ALWAYS discuss bad experiences.
- Give more than what is expected: With every customer, give them more than they expect: use eye contact, try to learn and remember their name, shake their hand when appropriate, and listen for those little things that will mean a lot to them… and give it to them. Customer Service studies show that it is small things that make a difference: gift wrapping, a consistent smile; a personal phone call reminder, etc. Be creative, it will set you apart from others. Got a lull in business? Call a client you haven’t seen in awhile. “I was wondering how things are going, and wonder if there’s anything we can help you with,” are truly magic words.
- Think ahead: if there is a sale and/or service that you provide for your customers; schedule them at the original point of sale. Hair salons are best at this, when the client is paying, they schedule their next appointment. At JTI, we know when your trailer will need to be serviced based on your business, so we will pre-schedule your service appointment so you do not have to remember. We’ll give you a personal call to remind you, as well, the day before.
- Keep your customers interested: Social media engagement, blogging, and/or a newsletter; catered specifically to your brand, posted and sent on a consistent and regular basis will nurture your customer relationships. If anything it is a friendly reminder that says, “Yes, we are still here, and ready for your business whenever you may need us.”
- Give Back: Schedule events and personally invite your customers. They can be fun, educational, and possibly an exhibition of new products and/or services. Plan to have seasonal events that are all unique. The more you have events, the greater your loyal customer base will be.
BONUS TIP >>> Always say Thank You! if your customers did not exist, your business would not exist.
Thank you for reading our blog!
At JTI, we value our customers and employees, and try to follow this advice every day. Would you like to work here? Follow us on Facebook or Twitter to find out when we’re hiring. (Hint: we’re hiring now!)