Today: Building your Snow Plow Business
We see guys come in everyday during the long Cleveland winter looking cold, weary, and very overworked.
How can you make snow plowing both lucrative & non-stressful? In order of business development, start with number one and grow to number three. As a business owner, always have the point of view of making life easy and growing your business.
- Build a Team: Get two to three other guys in your truck. At each location you can rotate roles. Get a manual salt spreader and a shovel. Take turns for each location. Having other hands will also keep you company. Have someone in charge of tracking the locations. All you will have to do is drive the truck and do the large snow pushing; which we all know is the fun part. Don’t forget to assign each crew member their designated donut days.
- Take Charge of a Crew: Instead of you doing the driving and the plowing, build your accounts so that you can sit in your warm office and assign jobs to your crew of 1-2 trucks. Build slowly by focusing on sales, customer relations, and marketing. You will have to stop on customer sites once per day to check on your crew’s work and check in with customers as necessary.
- Build a Fleet: Now you have 50-100 accounts, you have managed 1-2 trucks, it’s time to build your business. Expand to doing all of the sales and marketing for 4-6 trucks. You are now even paying someone else to do the job you were doing in #2. You are the CEO and you manage the manager who is managing the crew. Next steps would be to hire someone to do the sales and marketing, BUT, sometimes business owners stop here because they like to stay in touch with the business.
Business growth is up to you. You are more than capable of growing your business each year. This could represent a high level three year plan for you. As long as your point of view is always as the leader with a drive to grow you can achieve this. Have confidence that not everyone is taking the time to think like this so you have one leg up in the game. Call us at JTI anytime for expert business growth advice; we are always available for that conversation. As you grow; we grow. We’ll be there for you anytime you have business growth questions.
Be safe snow plowing! Stay Warm!
Got questions? We know plows, hitches, spreaders…and how crazy the business can be. Call 440.232.4311 or stop in to talk to our experienced team. Time to add a plow to your fleet? We sell new and used. Check out our inventory online or in person.