JTI Inc. Cleveland

Trailers, Hitches, & Maintenance


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SOLD: Used 16′ Big Tex Landscape Trailer: Your Cleveland Workhorse!

Sold This used landscape trailer only lasted about a week on our lot. The good news? We’ll get more. Call, stop in or check our website to find out more about our current inventory.  

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We just got in a used Landscape Trailer and it won’t be on our lot long. Not only is it good-looking in Forest Green, this trailer will work as hard as the best landscapers. Call us or come see it!

New LED Lights, Radial Tires, and More

Used Landscape Trailers aren’t always in great shape, but this one is. The Big Tex tube construction and fold-back tongue makes it super strong. Mesh sides, mesh gate means it can do a variety of jobs – whatever you need it to do, really. Plus, it’s in ready-to-work condition with brand new radial tires, new LED lights, and lots of extras, including a weedwacker hook.

Great Deal on a Sturdy Used Landscape Trailer – Pick up in Cleveland

At $1650 it’s a great deal. Come see it on our lot or call with questions: 440.232.4411

(Want to share with someone? The deets are also on Cleveland Craigslist.)

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JTI, Cleveland trailer experts

440.232.4311

People who depend on their trailers have depended on JTI since 1935. Stop by to see us 6 days a week or check in with us anytime on Twitter and Facebook.

CAM Superline dump trailer at JTI


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So You Wanna Finance a Trailer

When you need trailers to run your business, financing a new trailer probably makes sense. Many Cleveland-area landscapers, contractors, and even municipalities have found financing trailers helps them manage their cash flow and expenses.

Good Reasons to Finance Trailers or Equipment

  • Free Up Cash Flow – especially important in a seasonal business like landscaping, snowplowing, or pool maintenance, freeing up cash flow allows you to hire the employees you need to get the work done in Cleveland’s rapidly-changing weather.
  • Start Up Sooner, Not Later – Obviously, starting a business when you have no loans and several months’ worth of expenses in the bank is like a dream. Nice, but – hello Reality! When you’re ready to go into business and the market is ready for you, financing a new trailer or key piece of equipment may be the smartest move you can make.
  • Expand when Opportunity Knocks – seasonal work comes in waves, and like any surfer knows, you can’t tell a wave to wait for you. Financing a trailer, commercial salt spreader, or other equipment can allow you to be ready to handle new business when it’s knocking on your door.

New Trailers – Financing Options

JTI offers several options for financing new (and used) trailers and other equipment. In addition to traditional options, some JTI customers choose the EZ Pay/No Credit Check

Can You Finance a Used Trailer?

In a word, yes. Sometimes it makes sense to look for a used trailer, but often new is your best choice. That, however, is a topic we’ll cover at another time.

Can You Finance a Trailer for Fun?

Pop-up Tent Trailer with ATV

Jumping Jack Trailers = FunWithAHitch in Northeast Ohio

Of course! You can finance a lot of fun – and enjoy your toys sooner rather than later.  In fact, maybe the Jumping Jack Tent Trailer in the photo is giving you an idea right now…

Some of our favorite customer stories involve “Fun with a Hitch.” Ready to take your motocross hobby to the next level? Does camping with the family sound better than going to Disney? Would you like to spend weekends taking your boat to explore some of Northeast Ohio’s lakes and rivers?

if you’re dreaming of a seriously fun summer, but you could use a little financing to make those dreams reality, it’s time to find out about the options we offer.

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JTI, Cleveland trailer experts

440.232.4311

Whether you’re starting or expanding a business in Cleveland or looking for ways to enjoy your hobbies even more, if financing a trailer would help, we hope you’ll call on us. Contact us at 440.232.4311, or connect on Twitter or Facebook.

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www.JTIinc.com

Trailers featured here include a CAM Superline Dump and the uber-fun Jumping Jack Tent Trailer (available in 4×6′ and 6×8′). What do you want to haul? We’ll help you get rolling.

White Atlas Cargo Trailer


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Sales Tips for Contractors, Landscapers, and Remodelers

These business/sales tips from The Remodeler’s Edge were written specifically for remodelers, but we think they’re perfect for Cleveland-area building contractors and landscapers, too. In any business, of course, understanding your customers’ needs, goals, and budget is the key to creating a long-term relationship. Let us know how these tips from Remodeler’s Edge work for you. And if you expect to be busy in the spring, contact us now to schedule pre-season trailer maintenance!

Shortening the Sales Cycle: 5 Tips to Help Remodelers Reduce the Time from Lead to Sale

By Matt White, owner, Jolt/Remodeler’s Edge

Are you frustrated with the typically long selling cycle in the remodeling industry? Would you like to stop wasting your time with unqualified prospects? Would you like to improve your overall close rate?  In this article, you’ll learn five simple ideas to increase conversion rates, decrease wasted effort and reduce the time it takes to go from lead to sale.

PEOPLE DON’T LIKE TO BE SOLD

Before we get into the five marketing ideas for remodelers, I want to make sure we’re clear on one core belief: people do not like to be sold.

Consumers are bombarded with marketing (sales) messages thousands of times every day. We are overwhelmed with ads on Facebook, commercials on TV, billboards as we drive, advertising on the radio…everywhere we go, we’re “sold” on something.

The remodeling industry is no different than the general population when it comes to this phenomenon. The individual looking to upgrade her kitchen is exposed to the same selling attitude everywhere she goes. In order to stand out from the sea of sameness – to rise above the marketing smack-down that most other remodelers follow – you have to act differently.

YOU HAVE TO HELP INSTEAD OF SELL

What people want is to be helped. They want to have their questions answered, their problems solved, their concerns dealt with.  And this is where these five helpful marketing tips for remodelers come into play.

1. Talk about money

talk about moneyPeople care about money. It is almost always on the top of their mind – even if budget isn’t the number one concern, your customer will still need to know how much the project is going to cost.

So, why wait to talk about it? Why not address it early on in the conversation?

Most of us were brought up to believe it’s not polite to talk about money, and we’ve carried that belief with us into adulthood. But, money is a big part of what you do; and whether you’re the most expensive guy in your market or you’re priced pretty competitively, money is going to come up.  We’ll talk more about money in following tips, too!

2. Use Online Quoting Tools

quoting toolsAlong with talking about money, as recommended in the first tip, this second suggestion is closely related. I realize for most this is a very scary topic, and putting pricing online is often considered a no-no in the industry. But, stick with me a minute…

I’m not asking you to quote a full project online without ever talking to a prospect. What I’m suggesting is that you provide more opportunities for your prospects to “self-qualify” prior to you having to spend time with them.

This can be as basic as a spreadsheet that shares average investment levels for kitchens of a certain size, including ranges for good, better, best. Or it can be as detailed as a fully automated calculator the prospect fills out in order to calculate a range based on her specific needs and wants.

The point here is to make it easy for your prospect to understand what’s involved when it comes to your price. There’s nothing more frustrating – either for you or your prospect – than to go through the entire quote/proposal process and find you’re not even close when it comes to budget.

3. Pre-Appointment Content

pre meeting content

Before your first appointment with the prospect, you have the perfect opportunity to set the stage – to define your process, to share your expectations, to define outcomes, etc. You are the expert, and this is where you have the biggest chance to stand out.

We call this pre-appointment content “homework” and it can make all the difference in the world. What we’ve found is that most remodelers have a similar “lead sheet” process, but it’s usually filled out DURING the first appointment, not before.

We suggest sending a set of questions to your prospect BEFORE your first meeting. Let’s pretend your homework form asked the following questions:

  • What made you decide to consider renovating your kitchen/bath/basement?
  • How long have you been thinking about this project?
  • What’s your budget?
  • When would you like to have the project completed?
  • Do you already have a design in mind?
  • What’s your biggest concern going into this project?
  • Who else, besides yourself, will be involved in making decisions?

Armed with this information, you will be able to make a few decisions prior to the call – 1) is this a good fit for your company, 2) should you reach out to the prospect to address a few concerns, or 3) is it in your and the prospect’s best interest if you cancel the meeting?

How does canceling a meeting help speed up the sales cycle? Well, if you don’t have to waste time on what would have been a bad meeting anyway, isn’t that getting you to a decision faster? And, for those you keep, there’s less chance of miscommunication and misunderstanding from the get-go, meaning less time between consideration and decision.

4. Promote Familiarity

familiarityI recently heard about a doctor who calls all his new patients the weekend before their initial visit. True story. The doctor will take a list home of the first-time patients who are on the schedule for the following week. He’ll take a few minutes on Saturday or Sunday to make a call to introduce himself, tell them he’s looking forward to meeting them, and ask if they have any questions before they come in.

Can you imagine getting that call? Talk about standing out from the crowd!

If you’re like most remodelers, you are likely one of a few companies your prospect is meeting with. How might you build familiarity with the prospect to show her you’re different than the others?

  • Place a call a day or two prior to the appointment
  • Send a link to a website page with your salesperson’s (or your) photo and quick story of why he loves the remodeling industry
  • Send an email with a link to a video of the salesperson (or yourself), making a brief introduction and sharing a little about himself

Create a connection before that first meeting by familiarizing the prospect with you and/or your team. It’ll go a long way.

5. Resolve Concerns Before & After the First Appointment

resolve concernsIf I had to guess, I’d say you could give me a list of common questions/concerns that come up almost every time you meet with someone new. How much will it cost? How long does it take? What’s your process? How do you manage subcontractors? Etc.

As with the money question in tip #1, why not address these questions/concerns before they even come up?

Come up with – or have your sales team come up with – the top ten questions you hear regularly during the sales process. Then, write a blog or create a short video addressing each one and post them on your website. Once these are created, you can use them throughout the sales process – send prior to a meeting as part of the homework or send as a follow up based on something that came up in the conversation.

When you answer her questions/concerns, you build trust with your prospect. Others may be able to answer on the fly, but when you can point to an existing piece of content, it shows your prospect she’s not alone…you’ve dealt with her concern before.

WHAT NEXT?

Did these tips resonate with you? If so, I hope you’ll take one or more and implement it in your own business.  If you’d like to learn more about effectively marketing your remodeling company, contact The Remodeler’s Edge. To make sure your trailers are ready to roll for spring season, contact us to schedule a pre-season maintenance and safety check. _______________________________________________________________________

Screen Shot 2014-12-23 at 11.28.53 AMWe thank Matt White of Remodeler’s Edge for permission to repost these helpful tips. If your business is blossoming and you need a new trailer, please let us know what would make your job easier. We’re here to keep you hauling! Stop in or call 440.232.4311 – and if you want, connect with us on Facebook or Twitter.  _____________________________________________________________________