JTI Inc. Cleveland

Trailers, Hitches, & Maintenance

Cleveland RTA custom trailer


Leave a comment

RTA Kidwatch Trailer a Bright, Fun Spot in Cleveland

The Greater Cleveland Regional Transit Authority (RTA) works tocustom trailer  keep kids safe. Among other programs, Transit Police have a free fingerprinting and ID program for children called Operation KidWatch. Inside the Operation KidWatch mobile unit, Transit Police officers provide child IDs to parents – IDs that are vital to police efforts when a child goes missing.

Smart Trailer for a Smart ProgramGenerator on Cargo Trailer

JTI is proud to have worked with RTA’s Operation KidWatch to outfit a trailer that is not only useful, but especially friendly to young Cleveland-area residents.

  • Because the interior walls needed to be safe and durable, we coated them with a write-on/wipe off dry-erase marker board surface – now they serve as giant art surfaces for the kids.
  • The trailer’s aluminum walls were coated with Coverzall spray-in bed-liner to improve strength, and make the floor safer and easier to clean.
  • We also installed a generator box and wired the trailer with a 110v package so the trailer can be used as a mobile classroom/office.

Cleveland RTA custom trailerMobile Classroom or Mobile Office? We Can Do That!
custom trailer interior

If you need an office that rolls or a trailer to serve a particular need, contact JTI. We’ve helped countless Greater Cleveland area companies and organizations design trailers for very specific jobs and applications. After 80 years in the trailer business, we know how to put great ideas in motion.

RTA provides Greater Cleveland with economic and safe public transportation via rail, bus and Paratransit throughout Cuyahoga County. For detailed and real-time information, custom cargo trailervisit www.riderta.com or call 216.621.9500.

____________________________________________________________________

JTI, Cleveland trailer experts

440.232.4311

People who depend on their trailers depend on us. Stop in or call us at 440.232.4311. We’re open in Oakwood Village Mon-Fri 8am-5pm, and Sat 8am-2pm.

Like this post? Share it on Facebook! Want to tell us how your business or organization uses a trailer? Get in touch; we just might blog about it!


Leave a comment

Springtime in Cleveland – Bike Riding or Snow Plowing?

With apologies to all the optimists out there, we feel compelled to present this history lesson:  From March 20- March 31, 2014, Cleveland saw 9 days of new snowfall. Happy Spring.

Softride-forblogSpring, Cleveland Style

Since we’ve been in Cleveland long enough to know how spring can come – and go! – we still have BOSS snowplow parts, touchup paint, and warm, heavy-duty Youngstown gloves.

We’re also offering a free pair of Edge Eyewear when you buy a bike rack from us! Because, Cleveland. You could be plowing in the morning and riding down the Towpath that afternoon.

Dog-gone cool shades.

Dog-gone cool shades.

This time of year, regardless of the weather, cargo, boat, landscape and utility trailers are rolling on and off the lot at a dizzying pace.

Welcome to Spring in Cleveland. Whatever the season brings, we hope you enjoy it.

jti-shamrock-atlas-cargo

________________________________________________________________________________________________________

JTI, Cleveland trailer expertsAs Cleveland’s Trailer & Hitch experts, we’ve enjoyed every spring in NE Ohio since 1935. Whether you need a new trailer, a new axle for your old one, or something else related to trailers and hauling, we hope you’ll call or stop in to our Oakwood Village showroom. Our goal is to keep our customers rolling. 440.232.4311 _________________________________________________________________________________________________________


1 Comment

New Trailers Are Springing Up All Over!

4x6 4X6T 3Trailers are rolling onto our lot faster than we can update our online inventory!!

In the past week alone we have received 21 Carry-On trailers, 12 Parker Performance utility trailers, several Atlas Specialty cargo and Haulin trailers, and more are rolling in each day! Update 3/18 – more Haulin are here!

Come see! Call with questions! 440.232.4311

Need to Rent a Trailer? 6x10 AU610SA 2

Spring is so busy in Cleveland it’s nice to know you can rent a wide variety of trailers for your outside work. Call ahead and let us know what you need – whether it’s  an open trailer to haul out some old decking you’ve taken down, a flatbed for mulch, a dump trailer or something else, you can rent it here.

Call us at 440.232.4311 whenever you need to rent a trailer. (The sooner the better; the early b4x8 4X8-WOODY 1ird gets the best selection!)

Boat Trailers, Custom & Special Order Trailers

It’s not too late to put your order in for a custom trailer, or to set an appointment for a safety and maintenance check. Boating season is just around the corner… now’s the time to make sure your trailer will be reliable and safe when you head to the lake.

Service appointments can be made online or by calling 440.232.4311.

Accessories Make Your Life Easier

Zip-logo-cable-only

If you ever thought, ‘Why don’t they make a …’ for my trailer, the answer is, they probably do – and we have it. From brake cables that don’t drag to back-up cameras to bigger mirrors to portable grill trailers (and everything in-between), accessories make your life easier, your trailer last longer, and your hitch ready for a lot more fun.

___________________________________________________

JTI, Cleveland trailer expertsPeople who rely on their trailers (and hitches) rely on JTI.  Call us at 440.232.4311 or stop in to our Oakwood Village showroom, just off I-271 between Bedford and Northfield Village. ___________________________________________________
Atlas cargo trailer


Leave a comment

Trailer Construction Matters, Part 1: Atlas Trailers

Atlas Specialty Trailers is one of JTI’s valued partners, and the company has been for years. Built in Elkhart, Indiana, the trAtlasCargoailers come in a wide variety of sizes, with options galore. (We’re not kidding. There are about 18 pages of options in the 2015 catalog. We’d love to discuss them with you!)

Atlas aims to be the best value trailer – meaning when you buy an Atlas, you should expect it to work hard, for a long time, and look good doing it.

Why? It’s largely due to the way the company manufactures them.

Galvanic Corrosion, and Why Trailer Construction Matters

As we explain to our customers, Atlas trailers tend to wear very well.  Here’s one reason why: Most trailers have aluminum skin on the outside and steel on the inside. When those two metals Screen Shot 2015-02-04 at 11.44.01 PM(with very different properties) sit side by side, galvanic corrosion happens.

What is galvanic corrosion? (It’s not rocket science, but NASA makes it sound like that.)

Basically, when the two different metals are in contact and any moisture enters the mix (or your trailer), it starts to rust and break down – quickly. Atlas separates the two metals with a thin dust barrier that helps reduce moisture and almost completely eliminates contact points between steel and aluminum components.

Why you’ll care: After a couple of years, a trailer without such a barrier that has been used (or stored) outside will likely develop pit marks and other degradation. Atlas trailers look new, and maintain their structural integrity, much longer.

Trailers for the Long Haul

We sell a lot of trailers, both new and used, and Atlas isn’t the only manufacturer that makes long-lasting trailers. (We’ll cover important manufacturing information about Load Rite, Parker, Performance, and other brands in future posts.) The point is that trailer construction really does matter, in many ways, for many years after your purchase.Screen Shot 2015-02-04 at 11.44.26 PM

The experienced team at JTI knows trailers, inside and out. We’ll help you find one that suits your purpose and your budget, and that will be productive for you for the long haul. Take a look at our inventory online, call us at 440.232.4311 or stop in to our Oakwood Village showroom, just off I-271 between Bedford and Northfield Village. Trailer manufacturing matters and the available options may astound you. We can help you find the trailer that’s exactly what you need. ________________________________________________________________________

JTI, Cleveland trailer expertsDid you know? While today we sell trailers from a variety of different manufacturers, JTI got its start by making trailers. (Way back in 1935!) Later this year, we’ll begin manufacturing trailers again. Follow along as we roll with the changes: we’re on Twitter @JTI_Inc and Facebook and would love to connect there.  ________________________________________________________________________
White Atlas Cargo Trailer


Leave a comment

Sales Tips for Contractors, Landscapers, and Remodelers

These business/sales tips from The Remodeler’s Edge were written specifically for remodelers, but we think they’re perfect for Cleveland-area building contractors and landscapers, too. In any business, of course, understanding your customers’ needs, goals, and budget is the key to creating a long-term relationship. Let us know how these tips from Remodeler’s Edge work for you. And if you expect to be busy in the spring, contact us now to schedule pre-season trailer maintenance!

Shortening the Sales Cycle: 5 Tips to Help Remodelers Reduce the Time from Lead to Sale

By Matt White, owner, Jolt/Remodeler’s Edge

Are you frustrated with the typically long selling cycle in the remodeling industry? Would you like to stop wasting your time with unqualified prospects? Would you like to improve your overall close rate?  In this article, you’ll learn five simple ideas to increase conversion rates, decrease wasted effort and reduce the time it takes to go from lead to sale.

PEOPLE DON’T LIKE TO BE SOLD

Before we get into the five marketing ideas for remodelers, I want to make sure we’re clear on one core belief: people do not like to be sold.

Consumers are bombarded with marketing (sales) messages thousands of times every day. We are overwhelmed with ads on Facebook, commercials on TV, billboards as we drive, advertising on the radio…everywhere we go, we’re “sold” on something.

The remodeling industry is no different than the general population when it comes to this phenomenon. The individual looking to upgrade her kitchen is exposed to the same selling attitude everywhere she goes. In order to stand out from the sea of sameness – to rise above the marketing smack-down that most other remodelers follow – you have to act differently.

YOU HAVE TO HELP INSTEAD OF SELL

What people want is to be helped. They want to have their questions answered, their problems solved, their concerns dealt with.  And this is where these five helpful marketing tips for remodelers come into play.

1. Talk about money

talk about moneyPeople care about money. It is almost always on the top of their mind – even if budget isn’t the number one concern, your customer will still need to know how much the project is going to cost.

So, why wait to talk about it? Why not address it early on in the conversation?

Most of us were brought up to believe it’s not polite to talk about money, and we’ve carried that belief with us into adulthood. But, money is a big part of what you do; and whether you’re the most expensive guy in your market or you’re priced pretty competitively, money is going to come up.  We’ll talk more about money in following tips, too!

2. Use Online Quoting Tools

quoting toolsAlong with talking about money, as recommended in the first tip, this second suggestion is closely related. I realize for most this is a very scary topic, and putting pricing online is often considered a no-no in the industry. But, stick with me a minute…

I’m not asking you to quote a full project online without ever talking to a prospect. What I’m suggesting is that you provide more opportunities for your prospects to “self-qualify” prior to you having to spend time with them.

This can be as basic as a spreadsheet that shares average investment levels for kitchens of a certain size, including ranges for good, better, best. Or it can be as detailed as a fully automated calculator the prospect fills out in order to calculate a range based on her specific needs and wants.

The point here is to make it easy for your prospect to understand what’s involved when it comes to your price. There’s nothing more frustrating – either for you or your prospect – than to go through the entire quote/proposal process and find you’re not even close when it comes to budget.

3. Pre-Appointment Content

pre meeting content

Before your first appointment with the prospect, you have the perfect opportunity to set the stage – to define your process, to share your expectations, to define outcomes, etc. You are the expert, and this is where you have the biggest chance to stand out.

We call this pre-appointment content “homework” and it can make all the difference in the world. What we’ve found is that most remodelers have a similar “lead sheet” process, but it’s usually filled out DURING the first appointment, not before.

We suggest sending a set of questions to your prospect BEFORE your first meeting. Let’s pretend your homework form asked the following questions:

  • What made you decide to consider renovating your kitchen/bath/basement?
  • How long have you been thinking about this project?
  • What’s your budget?
  • When would you like to have the project completed?
  • Do you already have a design in mind?
  • What’s your biggest concern going into this project?
  • Who else, besides yourself, will be involved in making decisions?

Armed with this information, you will be able to make a few decisions prior to the call – 1) is this a good fit for your company, 2) should you reach out to the prospect to address a few concerns, or 3) is it in your and the prospect’s best interest if you cancel the meeting?

How does canceling a meeting help speed up the sales cycle? Well, if you don’t have to waste time on what would have been a bad meeting anyway, isn’t that getting you to a decision faster? And, for those you keep, there’s less chance of miscommunication and misunderstanding from the get-go, meaning less time between consideration and decision.

4. Promote Familiarity

familiarityI recently heard about a doctor who calls all his new patients the weekend before their initial visit. True story. The doctor will take a list home of the first-time patients who are on the schedule for the following week. He’ll take a few minutes on Saturday or Sunday to make a call to introduce himself, tell them he’s looking forward to meeting them, and ask if they have any questions before they come in.

Can you imagine getting that call? Talk about standing out from the crowd!

If you’re like most remodelers, you are likely one of a few companies your prospect is meeting with. How might you build familiarity with the prospect to show her you’re different than the others?

  • Place a call a day or two prior to the appointment
  • Send a link to a website page with your salesperson’s (or your) photo and quick story of why he loves the remodeling industry
  • Send an email with a link to a video of the salesperson (or yourself), making a brief introduction and sharing a little about himself

Create a connection before that first meeting by familiarizing the prospect with you and/or your team. It’ll go a long way.

5. Resolve Concerns Before & After the First Appointment

resolve concernsIf I had to guess, I’d say you could give me a list of common questions/concerns that come up almost every time you meet with someone new. How much will it cost? How long does it take? What’s your process? How do you manage subcontractors? Etc.

As with the money question in tip #1, why not address these questions/concerns before they even come up?

Come up with – or have your sales team come up with – the top ten questions you hear regularly during the sales process. Then, write a blog or create a short video addressing each one and post them on your website. Once these are created, you can use them throughout the sales process – send prior to a meeting as part of the homework or send as a follow up based on something that came up in the conversation.

When you answer her questions/concerns, you build trust with your prospect. Others may be able to answer on the fly, but when you can point to an existing piece of content, it shows your prospect she’s not alone…you’ve dealt with her concern before.

WHAT NEXT?

Did these tips resonate with you? If so, I hope you’ll take one or more and implement it in your own business.  If you’d like to learn more about effectively marketing your remodeling company, contact The Remodeler’s Edge. To make sure your trailers are ready to roll for spring season, contact us to schedule a pre-season maintenance and safety check. _______________________________________________________________________

Screen Shot 2014-12-23 at 11.28.53 AMWe thank Matt White of Remodeler’s Edge for permission to repost these helpful tips. If your business is blossoming and you need a new trailer, please let us know what would make your job easier. We’re here to keep you hauling! Stop in or call 440.232.4311 – and if you want, connect with us on Facebook or Twitter.  _____________________________________________________________________


Leave a comment

New to Trailering? Start Right, Start Safe

Screen Shot 2014-12-26 at 7.20.12 PM

If you’re planning to start towing a boat, camper, snowmobile, Jetski, or any kind of cargo, or if you are familiar with towing but new to Ohio’s laws regarding trailers, please know that JTI welcomes your questions.

Our business began in 1935. With several decades of experience with all types of trailers, repairs and maintenance, chances are we can help you with anything you need.

Safety is our primary concern, but we don’t try to scare our customers. If you don’t understand how a certain part of your trailer operates, or are unsure how it should be used and maintained, we haven’t done our job. On the other hand, trailers are our job. So if you have any questions or concerns about trailer operation, please don’t hesitate to contact us.

How Cleveland Rolls: Is Your Trailer for Work or Play? 

In Greater Cleveland, we have clients who are landscapers by day and campers by night. Snow plowers and snowmobile enthusiasts when it’s cold, and waterskiers when the lake warms up. In other words, our customers use different types of trailers in different conditions. That’s life on the North Coast.

No matter what you’re towing, you need to make sure that you’ve got the right equipment, and that it’s in good working order (even the parts you can’t see).  Schedule a stop into our showroom to meet our team, ask any questions you might have, and check out our many accessories. From safety apparel and eyewear to gloves, straps, tarps, rain gear, and other gear, we have a broad selection of items that can make your job easier and your hobby more enjoyable.

New Trailer in Ohio?

We’re trailer experts, and happy to take your questions. However, some things you probably should get straight from the state. Ohio’s BMV site covers the most frequently asked questions regarding titling vehicles (including trailers) in the Buckeye state.

________________________________________________________________________

Screen Shot 2014-12-23 at 11.28.53 AMWhat do you use your trailer for? Work, play, or both? We love to see our customers in action. Share photos of you and your trailer (at work or play) and we’ll give you a shout out on our Facebook or Twitter page. Stop in or call with questions: 440.232.4311 

_____________________________________________________________________

Snowmobile image courtesy of Ohio State Parks, Ohio Department of Natural Resources.